Your website doesn't have to be the best piece of graphic art, multimedia, rainbows,sound and video. As long as it is eye catching, pleasant to your eyes, easy to navigate and has the right content, visitors will start coming.
What are your visitors looking for? Is it a place to stay, is it a specific product or service that you and only know how to sell?
Most of all it´s specific answers in a precise moment. When you can respond clearly and interestingly enough to make your visitors want to know more about your business.
Say everything, show everything, look sharp and interesting, shorten the distance between you and your potential clients. Make them consider taking a decision to get in touch with you so can have a second chance at selling.
The sooner you learn to make life interesting, the better off you will be. - Maria Semple